Privacy Policy

Effective Date: October 26, 2023

This Privacy Policy describes how Falcato ("Company," "we," "us," or "our") collects, uses, and shares your personal information when you visit or make a purchase from lightdirect.shop (the "Site").

1. Information We Collect

We collect various types of information from and about users of our Site, including information:

1.1. Personal Information You Provide to Us

When you visit the Site, we may collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. This information may include:

  • Contact Information: Your name, email address, postal address, and phone number.
  • Payment Information: Credit card details or other payment method information (processed securely by third-party payment processors).
  • Account Information: If you create an account, your username and password.
  • Order Details: Products purchased, order history, and delivery information.
  • Communications: Records of your correspondence with us, such as customer support inquiries.

1.2. Automatically Collected Information (Cookies and Other Technologies)

When you access or use the Site, we may automatically collect certain information about your device and browsing actions. This includes:

  • Device Information: Information about your web browser, IP address, time zone, and some of the cookies that are installed on your device.
  • Usage Data: Information about how you interact with the Site, including the web pages or products you view, what websites or search terms referred you to the Site, and information about your interaction with the Site.
  • Cookies: Small data files placed on your device or computer to help the Site remember information about your visit. For more information about cookies and how to disable them, visit http://www.allaboutcookies.org.

2. How We Use Your Information

We use the information we collect for various purposes, including to:

  • Process and Fulfill Orders: To process your purchases, prepare your order for shipment, and deliver products to you.
  • Manage Your Account: To create and maintain your account, if you choose to register.
  • Provide Customer Support: To respond to your inquiries, provide assistance, and resolve issues.
  • Improve and Personalize Your Experience: To enhance the functionality and usability of the Site, and to offer personalized product recommendations.
  • Marketing and Promotions: To send you promotional emails, newsletters, and special offers (you can opt-out at any time).
  • Analytics and Research: To analyze trends, track user behavior, and gather demographic information for internal business purposes.
  • Security and Fraud Prevention: To protect the security and integrity of our Site, prevent fraudulent transactions, and identify potential cyber threats.
  • Legal Compliance: To comply with applicable laws, regulations, and legal processes.

3. How We Share Your Information

We may share your personal information with third parties for the following purposes:

  • Service Providers: We share information with third-party vendors and service providers who perform services on our behalf, such as payment processing, order fulfillment, shipping, data analysis, email delivery, and customer service.
  • Legal Requirements: We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., a court order or government agency).
  • Business Transfers: In the event of a merger, acquisition, reorganization, bankruptcy, or sale of assets, your information may be transferred as part of that transaction.
  • Protection of Rights: We may disclose your information when we believe it is necessary to investigate, prevent, or take action regarding potential violations of our policies, suspected fraud, situations involving potential threats to the safety of any person, or as evidence in litigation in which we are involved.
  • With Your Consent: We may share your information with third parties when we have your explicit consent to do so.

We do not sell your personal information to third parties.

4. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to track the activity on our Site and hold certain information. Cookies are files with a small amount of data which may include an anonymous unique identifier. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Site.

5. Your Rights and Choices

Depending on your location and applicable law, you may have the following rights regarding your personal data:

  • Right to Access: You have the right to request copies of your personal data.
  • Right to Rectification: You have the right to request that we correct any information you believe is inaccurate or complete information you believe is incomplete.
  • Right to Erasure ("Right to be Forgotten"): You have the right to request that we erase your personal data, under certain conditions.
  • Right to Restrict Processing: You have the right to request that we restrict the processing of your personal data, under certain conditions.
  • Right to Object to Processing: You have the right to object to our processing of your personal data, under certain conditions.
  • Right to Data Portability: You have the right to request that we transfer the data that we have collected to another organization, or directly to you, under certain conditions.
  • Right to Withdraw Consent: Where you have provided consent for the processing of your personal data, you have the right to withdraw that consent at any time.

To exercise any of these rights, please contact us using the contact information provided below. We will respond to your request within a reasonable timeframe and in accordance with applicable law.

6. Data Security

We implement a variety of security measures to maintain the safety of your personal information when you place an order or enter, submit, or access your personal information. We offer the use of a secure server. All supplied sensitive/credit information is transmitted via Secure Socket Layer (SSL) technology and then encrypted into our Payment gateway providers’ database only to be accessible by those authorized with special access rights to such systems, and are required to keep the information confidential.

7. Children’s Privacy

Our Site is not intended for individuals under the age of 13. We do not knowingly collect personally identifiable information from children under 13. If you are a parent or guardian and you are aware that your child has provided us with Personal Information, please contact us. If we become aware that we have collected Personal Information from a child under age 13 without verification of parental consent, we take steps to remove that information from our servers.

8. Third-Party Links

Our Site may contain links to other websites that are not operated by us. If you click on a third-party link, you will be directed to that third-party’s site. We strongly advise you to review the Privacy Policy of every site you visit. We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services.

9. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Effective Date" at the top of this Privacy Policy. You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

10. Contact Us

If you have any questions about this Privacy Policy or our privacy practices, please contact us:

  • Company Name: Falcato
  • Website: lightdirect.shop
  • Address: 3479 Flint Street, Atlanta, GA, US
  • Email: [email protected]
  • Phone: 404-205-3173